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Earth Fare to make Indiana debut

Earth Fare, the healthy supermarket, is coming to Hamilton Town Center. Founded in Asheville, NC, 35 years ago,  Earth Fare is one of the largest natural and organic food retailers in the country with more than 25 stores across the Southeast and Midwest.

Headquartered in Fletcher, NC, Earth Fare leads the natural and organic food industry as one of the only supermarket retailers in the country to ban high-fructose corn syrup, artificial fats, and trans-fats, artificial colors, flavors and preservatives, as well as antibiotics and synthetic growth hormones in fresh meats and dairy. Earth Fare has differentiated itself with the strictest ingredient standard in the industry and its commitment to its mission: to feed and inspire the healthy person inside you by making healthy eating accessible and affordable.

The Hamilton Town Center Earth Fare will be located in the former Border’s location and will occupy 23,200 square feet. It is the first Earth Fare store in the State of Indiana and is expected to open in late 2012.

“We are pleased to welcome Earth Fare to Noblesville,” said Mayor John Ditslear. “The market for natural, healthy foods is huge and will only get bigger. The demand for this type of retailer will drive significant traffic to Earth Fare and Noblesville.”

Unlike other grocery stores, Earth Fare adheres to a strict food philosophy that bans items that contain any of the following unhealthy ingredients:

  • high fructose corn syrup
  • hydrogenated or partially hydrogenated oils
  • artificial colors, preservatives, flavorings or sweeteners
  • antibiotics, synthetic growth hormones or animal by-products in feed
  • bleached or bromated flour

 The Hamilton Town Center Earth Fare will provide a wide variety of fresh all-natural and organic fruits and vegetables, antibiotic- and hormone-free meat, poultry, as well as sustainability caught seafood.  The store will also carry more than 250 varieties of artisan and farmstead cheeses from around the world, as well as a vast selection of organic and international wines and beers.

Earth Fare customers who want an in-store dining experience at the Hamilton Town Center will have plenty from which to choose. Offerings will include: fresh sushi, hand-made pizza, salad bar, soup bar, hot bar, Mediterranean bar, and scratch bakery.

“At Earth Fare, we read the label so you don’t have to,” said Jack Murphy, Earth Fare’s Chief Executive Officer.  “We are passionate about providing areas like the greater Indianapolis community with products free from high fructose corn syrup, added trans-fats and artificial colors and preservatives.  We look forward to Hamilton Town Center joining us on our health journey.”

For more information about Earth Fare, visit  http://www.earthfare.com/.